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Case Outline Formal Objection Radio Talk
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Formal Objection
To the Statement of Proposed Levies to Be Collected for the
Sale, in Canada, of Blank Audio Recording Media (File: Private Copying
2003-2004)
Revision 1.0
May 2, 2002
By: Richard C. Pitt
19344 119B Ave.
Pitt Meadows, BC
Canada V3Y 1J9
Phone: 604-644-9265
Fax: 604-465-2666
E-mail: richard@belcarra.com
Contents
1.
Declaration *
2.
Background *
3.
Overview of Objections *
4.
Specific Objections *
Levied
media are used more in "playing" than in "copying" *
Reasoning
*
Re-recordable
media should not be levied: *
Reasoning
*
Levy
on media should be less than proposed: *
Reasoning
*
Out
of Date Premises *
Speculative
Premises *
Unrealistic
levy return expectations *
Punitive
Large Storage Media Levy Amounts *
Levy
calculation method is flawed *
{80(1)}
makes the act of private copying insignificant and in effect recognizes that
it is part of the playing of music today *
Number
of blank media used for other than legal private copying of music is
significant and easily abstracted from most purchase for private copying. *
Amount
calculated using the proposed method and values is out of line with reality
and other royalty amounts and calculations (showing that copying is not the
issue) *
Levy
amount must be based on free market amount the consumer is willing to pay *
Levy
must be comparable to royalties which might be incurred in other listening
circumstances. *
Levy
should not be punitive in any way *
Levy
should not adversely impact the use of levied media for other purposes given
today’s free market. *
Levy
should not cause the purchasing public to bypass the levied items *
Levy
should be taken in conjunction with other new technologies’ royalty methods
and amounts and should reflect the move to revenue from other areas besides CD
sales. *
Levy
should be comparable to that imposed in other, similar jurisdictions (US) *
Regardless
of all above, section {81} implies a difference *
5.
General Comments *
6.
Conclusions *
7.
Suggestions *
Declaration
I intend to participate actively to the process leading to the
certification of the private copying tariff. Consequently, this constitutes my
formal objection to the proposed statement filed by CPCC.
I have read the information set out in the Board's notice
published in the Canada Gazette on March 9, 2002 with CPCC's proposed statement.
I understand the duties that I undertake as an objector and intend to abide by
them.
I will not be participating in the pre-hearing of May 23, 2002
at 10:00AM.
Background
I have expertise in the area of these proceedings and interest
in these proceedings for several different reasons:
- I am a consumer of the goods on which this proposal intends to levy
- I am a businessman in the business of using the goods on which this levy
is intended, for uses different from the reason for the levy.
- I have been a participant and in fact a driver of the recent technical
revolution in general and the Internet revolution in particular, both in
Canada and in the rest of the world.
- I have in the past been a technician working in the music recording
industry.
- I am working in the technology industry in the design and creation of
products which use some or all of the items this proposal intends to levy
upon.
- I have in the past been an owner and manager of a retail stereo store,
including the sale of recordings and playback hardware.
- I have in the past been the manager of a retail computer store, and have
sold all manner of computer equipment, supplies, and systems.
- I have two teenage sons, both very computer literate, both into music,
both with ability to purchase music or download and copy it (neither
financially nor technically limited).
My opinions should be given weight in relation to the amount of
time I have spent in and around the technology (computer and Internet) industry
and my knowledge and acknowledged expertise in these areas. I have been actively
in the computer industry for in excess of 25 years, and actively in the Internet
industry since 1983, being co-owner of the first Canadian ISP (Wimsey
Information Services) from 1991 until it was sold in 1995, and involved
continuously at an ownership and managerial level since then in one or more
Internet businesses. I am currently an owner and director of a business which
designs and implements computer systems for the portable computer and embedded
computer industry.0
3 Overview of
Objections
My objections to the proposed levy amounts and to their
application to various recordable media fall into two different categories:
1 - Objection to the application of the levy on specific media
2 - Objection to the amount of the levy on specific media
It is my intention to show that the media which this proposal
discusses are used more in the "playing" of music than in the
"copying" of music, and that the Act recognizes this fact, and that as
such they should either not be subject to a levy, or should be subject to a levy
amount which is significantly less than proposed.
It is my intention to show that re-recordable media should not
be included in the levy.
It is my intention to show that levy amounts proposed are
excessive in any case.
It is my intention to show that proposed levy amounts will
adversely affect both the proposed recipients of the levy and the Canadian
economy.
It is my intention to show that the application of the proposed
levy, if upheld in regards to recordable media built into MP3 players, should be
done either with a ceiling on a per Gigabyte basis, or with a flat levy per MP3
player regardless of the category or size of medium, and that accessory items
which might be used in such players should not be levied.
It is my intention to show that the levy amounts should take
into consideration the quantity of recordable media purchased at any given time
as opposed to being a flat amount per unit regardless of quantity.
It is my intention to show that CPCC’s calculation methods are
flawed, regardless of whether the basic levy rationale is upheld.
It is my intention to show that CPCC’s calculation of the
total levy amount which should be collected is indefensible and far in excess of
anything justifiable, regardless of the method of collecting the levy.
4 Specific Objections
- Levied media are used more
in "playing" than in "copying"
Blank recording media of all types (with the possible
exception of CD-R-audio) are used in the playing of music, and the copying of
music is incidental to this process and should not be counted as
"copying" under the act or in calculating the amount of a levy.
CD-R audio disks are specifically designed to allow the copy
of commercially available music CDs in whole, with no format conversion.
All other media that are the subject of this proposal are
designed to copy digital data primarily, and in their use, the music consumer
is facilitating and performing the act of "playing" music, not
"copying" it.
- Reasoning
The Act {80(1)} makes the act of copying insignificant, and
recognizes that in the light of today’s technology there can be no
distinction between the copying that takes place within computer systems and
networks in the passing of music over the Internet and the copying of music
for the facilitation of playing that music when and where the customer wants.
It is technically feasible (and in fact available) for a music consumer to
request the playing of a series of songs via the Internet, pick the network
signals up via wireless connection, and listen to it while jogging or driving.
Besides the act of copying to CD or Flash or whatever
"blank audio medium", there is no difference in the result (playing
of the consumer’s list of music, when they want it, where they want it) if
the consumer takes the time to download (or rip) the music to MP3 format and
copies it to a disk for their MP3 player.
This in effect makes it necessary to base the amount of the
total levy on the equivalent to consumers listening to radio regardless of the
fact that copying is involved. See also section 4.3.1.1
- Re-recordable media should not be levied:
Re-recordable media as detailed in the proposal include:
CD-RW, CD-RW Audio, removable electronic memory (RAM) card, removable Flash
RAM card, removable mini-hard disk.
- Reasoning
There are several reasons why re-recordable media should not
be included in the levy media:
 | Re-recordable media are part of the process of playing music, not
storing it long-term. See sections 4.1 and 4.3.1.1 |
 | Re-recordable media are the primary medium used in the process of
"private study" in the determination of what music an individual
likes and is willing to purchase (or copy "permanently" in lieu
of purchase as allowed under the Act.) |
 | Private study is treated separately from private copying in the Act
regardless of whether or not there should be a levy on media used in
private copying, so an allowance for this must be applied in any
calculations. |
 | In any case, since private study involves the repeated overwriting of
copies, the total number of copies CPCC is trying to collect a levy for
is flawed greatly. |
- Levy on media should be less than
proposed:
The premises on which CPCC bases their calculations on the
use of the various media are flawed, out of date, and speculative. In
addition, if the amounts proposed are confirmed, the result will be less
than expected total levy amounts for the recipients due to purchase
resistance and alternative purchasing ability of the Canadian public, and
this will impact the Canadian technology business sector adversely. In
fact, the levy on storage media for and in portable MP3 players can only
be characterized as punitive, not compensatory.
- Reasoning
- Flawed Premises
 | CPCC contends that every single act of copying should be compensated for
by the proceeds of the levy.
This fails for many reasons: |
 | CPCC makes no distinction in their calculations between illegal
copying and private copying, and calculates the levy based on the total
of the two, which is at direct odds with the Act. The Act section {81}
deals only with compensation "in respect of" the acts allowed
by section {80}, i.e. private copying – which is not illegal under
section {80}. CPCC is not authorized by the Act to collect a levy in
respect of illegal copying or in fact any other section of the Act,
including use for private study for example. |
 | The act of copying with today’s technology is part of the act of
playing music in every digital medium. |
 | In a CD player, bits are read from the original (purchased) medium,
copied to the internal storage of the processor, checked for accuracy,
copied to the output device, and converted to analog signals where
they drive an amplifier and eventually a speaker. The amount "in
transit" may only be a few bits at a time, but they add up to a
whole copy over the period of the play. |
 | In the process of listening to a piece of music via a radio, the
music might have been copied from the original CD to a hard disk where
it is queued for play by a computer. The bits are copied from the hard
disk, to the computer where they are mixed with signals from
advertising and announcers, and copied via digital means through
computer network hardware on their way to the transmitter (and the
cable head-end and satellite head-end) where they are finally turned
into analog, amplified and sent via radio wave to the traditional
receiver. In this case there is a whole copy of the work stored, as
well as bits in transit – this time a few more as the
"latency" involved may be a few milliseconds from hard disk
to transmitter. |
 | The latest "DAB" Digital Audio Broadcast moves the
transition from digital to analog out to the final stage of the
customer’s receiver, and adds another computer in the receiver where
the bits are again copied at least once. Here the amount of bits
"in transit" or copied can amount to several tens of
milliseconds as the latency increases from original to the point of
conversion to audio. |
 | The Internet "webcaster" takes the stream of bits from the
original (or copy as in the case of the radio above) and sends them
out through the routers and switches of the Internet. In this case,
the latency can be on the order of seconds from original to the time
when the web browser’s audio hardware creates sound. |
 | In each of the above cases, there is copying involved, and the
amount of time in the process from "original" to sound heard
by the customer increases to seconds. |
 | The Act specifies {80(1)} that "the act of reproducing all or any
substantial part of (music) onto an audio recording medium for the
private use of the person who makes the copy does not constitute an
infringement of the copyright in the musical work…" |
 | This means to me that in the case of private copying, it is not
the act of copying which incurs a requirement to pay a fee or royalty. |
 | This recognizes that the act of (private) copying is such a part of
today’s technological environment that it cannot be considered
criminal, and in fact is insignificant in the realm of compensation
for copyright. |
 | This means that CPCC’s contention that every act of (private)
copying must be compensated for via the levy is flawed and out of step
with reality. |
 | The Act specifies {81(1)} that (eligible recipients) "…have a
right to receive remuneration from manufacturers and importers of blank
audio recording media in respect of the reproduction for private
use of…" |
 | This section does not stipulate that the remuneration be on a copy
for copy basis as CPCC contends. |
 | This section does not stipulate that the amount of the levy be fixed
on a per unit basis |
 | Taken in conjunction, sections {80} and {81} appear to remove the
fact of copies and the count of copies from the calculation of
remuneration and allow the Board flexibility enough that it may deal
with the objections raised in other parts of this document with regard
to levy based on any or all of: |
 | Sales quantity |
 | Packaging/intended use |
 | Free market value of music in the sales and delivery environment
of today and tomorrow |
 | Per item (as opposed to storage unit) levy based on package or
intended use. |
 | Any other method of establishing a levy amount which compensates
copyright holders "in respect of" the use of their music
by private individuals without respect of the now legal fact that
the individual may make copies in any number for any purpose to do
with their private use. See section 4.3.1.1 regarding the fact that
copying is part of the playing of music in today’s technology
environment. |
 | The Act {81} effectively means the compensation should be in
amount similar to that which would be paid (has been paid in the
past) by private individuals for purchase of the right to listen to
music when and where they want to, as opposed to when a radio
station plays it or a performer performs it. It completely discounts
the fact that a copy must be made for this to happen. |
 | CPCC (in their "Fact Sheet") contends that it is the recording
of music which drives the sale of audio media in general and MP3 players
in particular.
This fails for several reasons (and is moot in light of section {80} in
any case): |
 | CD-R media is used far more for digital software and data other than
music recording. Same for CD-RW, DVD-R, DVD-RW, Flash, Micro-hard disk,
and RAM cards. These are not "audio" media, they are digital
media. Only one of their uses has anything to do with the recording of
audio. |
 | While MP3 players in specific may be manufactured due to the ability
to copy music, it is the music industry itself which has failed to put
in place a reasonable facility to sell music in a format which is
compatible with use in such devices thus requiring users to copy from
other formats in order to listen at the time and place of their choosing
without (for example) having to carry large numbers of CDs and a
changer. |
 | MP3 players are little different from a radio in their use by
consumers to listen to music – and if anything, should be levied in
similar amount – based upon the amount of time an average listener
uses them and their expected lifetime. |
 | MP3 players are little different from a wireless streaming Internet
radio in their ability to be programmed to deliver the consumer’s
choice of music "play list" or "compilation" and
should, if anything, be levied in similar amount to such webcasters. |
 | If this were so, then the use of radios to listen to music should be
levied in some fashion. The fact is that the music industry levies at
the sending end, in an amount which works out to a few dollars per year
per listener. |
 | CPCC contends that the availability of music via Internet download, and
the availability of technology to easily copy commercial CDs is the main
or only reason that revenue from sale of commercial music CDs, tapes, etc.
has fallen in recent years. A music industry executive has been quoted as
saying the reason has been that "...the music sucks." |
 | CPCC makes the assumption that all of large digital storage media can be
used for the storage of music without limit. This assumption fails on
several counts: |
 | 1 - there is a finite limit to the amount of music available to record
(large, but finite) |
 | 2 - there is a finite limit to the amount of music any individual can
listen to in a lifetime. |
 | 3 - there is a finite limit to the amount of music an average
individual will listen to more than enough to decide they don't like it
(private study) |
 | 4 - there is a finite limit to the amount of music an average
individual can or will organize, regardless of the size of the medium. |
 | 5 - individual music preferences over the long term are relatively
static (we like to hear the same songs relatively frequently). |
 | CPCC makes the assumption that individuals copying all of a music CD
want all of it. The music industry has engaged in what can only be called
"tied selling" in that they have effectively stopped selling
"singles" and now primarily produce albums with more than 2
songs on them. In my experience with my children, their peers, and my own
purchasing history and habits, this causes purchase resistance due to
lowered recognition of benefit. "I pay $20 for a CD and only like one
song on it, forget it!" Reality is that many copies of CDs are only
made so that the individual can later create a compilation of the music
they want without the multitude of tracks they don't want. |
 | CPCC makes the assumption that use of MP3 is primarily for copying music
not already owned by individuals as opposed to conversion to make
otherwise legitimately owned music work with their equipment (i.e. MP3
player instead of CD player) or creation of a preferred compilation (minus
the unwanted tracks) as part of the process of playing already owned
music. |
 | CPCC proposes to collect a levy on some items which is far in excess of
the amounts stipulated in other areas of the Copyright Act for uses which
are wider ranging (e.g. $100/year for community broadcast system vs.
multi-hundreds of dollars on hardware which may have a useful life of only
a small number of years and is only for the use of one person) |
 | CPCC makes the assumption that downloading of music gives identical
quality to copying from commercial CD. In personal study of this, I have
noted that a large percentage of files downloaded are either
short-recorded (a phenomenon of some "ripping" software) or
stuttered, or double banded (two recordings of the same song in one file)
or badly encoded. In addition, the availability of "what I want, when
I want it" is nowhere near what a typical consumer might expect,
leading to my observation of frustration and disenchantment with the whole
process of downloading. This coupled with the invasive marketing
techniques of some of the current crop of music/file sharing systems must
be taken into consideration when estimating such copying. Note that this
does not address the fact of netcasting (use of the Internet as a
broadcast/narrowcast medium) for which the music industry is already
compensated by royalty charged on the netcaster. Netcasting however does
not normally consist of whole albums. |
 | CPCC contends that all media used to record music by individuals is used
for the act of copying music under part VIII, section 80 of the act and
that this is significant. This skews their statistics on which
they base the percentage of all such media sold in the calculation of the
levy per unit.
This fails on several bases: |
 | The act specifically makes personal copying insignificant. The act of
private copying is no longer a concern of the copyright holder. (This
means that the levy must consider reasons other than the quantity of
blank copy media sold in their calculations of "lost revenue"
and in fact should completely ignore the number of copies made in any
calculation) |
 | Regardless of the above, re-recordable media is used solely in the act
of playing music, not in the long-term copying of it. This includes the
creation of selected compilations, and the conversion of available media
to forms not commercially available in the process of playing music. |
 | large quantities of recording is done for private study (which does
not merit compensation under section {81}), in order to determine if a
work is worth purchasing or otherwise recording for the long term. |
 | some recording is done in the context of creation of compilations of
preferred music separate from the unwanted music the industry forces the
consumer to purchase. In a full-size stereo, with a CD changer of
sufficient capacity, this is done via programming. It is unreasonable to
expect the consumer to carry such a device with them in lieu of a
portable device and the act recognizes this by the fact that it makes
copying insignificant! |
 | some recording is done to preserve quality of original recordings so
that the purchased music may be enjoyed longer. While CPCC contends that
this "backup" recording is illegal, it must be noted that in
the context of other digital copyright items (i.e. computer programs) it
is deemed reasonable. In any case, even this copying is
"legal" in light of section {80} and therefore insignificant
in the calculation of any levy amount. |
 | some recording is done in the context of preserving already purchased
music from a medium no longer widely supported (phonograph for instance)
necessitated by the fact that the music industry has not (yet)
re-released older recordings on new formats. Again, CPCC contends that
this is illegal, however there are sections of the act which condone
this and this also reflects on the music industry’s
"buggy-whip" mentality towards technological advancement –
and should be discounted in any levy calculation. Again, this is covered
by section {80} and therefore of no consequence in calculation of the
levy. |
 | CPCC contends that people who have access to the ability to copy from
friends or the Internet tend not to purchase, or tend to purchase less
commercial CDs. |
 | My observation of my sons and their peers contradicts this and
supports the contention that much of the copying is done due to
perception of low value for dollar spent on much of the music of today,
"... the music sucks" - a product of the mass marketing
tactics of the music industry as it has become in recent years. This has
direct (negative) bearing on what the total amount of "lost
revenue" might be when calculating the levy amounts. |
 | I note that my sons appreciate the music of the 50s, 60s, and 70s more
than they do the music of today. In situations where an album is largely
enjoyed, I see these youth purchasing and coveting the commercial
product. |
 | I also have observed the behavior of purchasing a second copy of a
commercial product when the first was damaged, despite the offer of a
copy by a friend. |
 | CPCC implies by the flat, per unit levy amounts in their proposal that
the purchaser of a large quantity of CD-R disks will have the same
percentage likelihood of using this large quantity for copying music as
the purchaser of a small quantity. This is at direct odds with my
observation in three cases. |
 | my children - I purchased a bulk-pack of 50 CD-Rs for each of them at
Christmas 3 years ago. Neither have used more than about 15-20, and many
of those were used to backup their computer files, not to copy music. |
 | my own use of CD-Rs. I purchased myself a 50 CD-R pack at the same
time as my children. Since then I have purchased over 200 more in 100
lots, all to backup computer files which have nothing to do with music. |
 | the local photo lab. Their use of CD-R disks has bloomed from a few
dozen a month 2 years ago to thousands a week now. None of them have
music put on them. |
 | I also understand that another objector to this levy is in the
business of producing quantities of information CDs from blank CD-Rs
including custom printing of labels on them, etc. and that their use is
in the tens of thousands - again, none with music on them. |
 | I note that there is no legislative basis for a "one size fits
all" levy. |
 | Regardless of any other considerations, this one aspect of the levy
proposal creates problems to industry and consumers of the proposed
media for other uses (than music copying) far in excess of reasonability
and should be taken into consideration when ruling on the reasonability
and efficacy of this proposal. |
- Out of Date Premises
 | The percentage of CD-R disks used for data backup, photo-cd creation,
and industrial software and information delivery is far higher than CPCC
allows. These uses are rising rapidly. |
 | The expected use of DVD-R and DVD-RW for data, photo, information
distribution and backup (as well as their original video use) will rise
rapidly as the drive costs fall. |
 | Their wide use as music storage media is not expected to happen within
the term of this levy proposal due to the high penetration of normal CD
writers and the complete lack of portable audio ("Walkman"
style) players for DVD-type disks in the foreseeable future. |
 | Predicted sizes of micro-hard disk drives (and other re-recordable
storage media) are smaller than expected over the lifetime of the
proposal. |
 | Current micro-hard drives are available in 5 and 10 Gigabyte sizes |
 | Prototype micro-hard drives are now showing in 100 Gigabyte sizes |
 | Technology in the hard drive sector has followed a pattern of dropping
small drives in favour of larger ones in order to keep ahead of the
price/performance curve far enough for the manufacturer (of the hard
drive) to make money. |
 | Systems using 3 ˝" hard drive technology are no longer available
with drives smaller than 15 to 30 Gigabytes and this level is climbing
monthly. Micro-hard drives will follow the same pattern closely as the
same manufacturers, technology changes and economics drive both sizes. |
 | The same pattern is being followed by Flash and RAM in add-on card
format as included in this levy proposal |
 | This, coupled with the high per-Gigabyte levy proposed, will lead to
unrealistic retail prices for both add-on memory modules and MP3 players
with them built in. |
- Speculative Premises
 | CPCC speculates that any/all individuals with access to multi-gigabytes
of storage can/will fill that storage to the limit with copied music. This
is absurd for several reasons: |
 | there is a finite limit to the amount of music available to record
(large, but finite) |
 | there is a finite limit to the amount of music any individual can/will
listen to in a lifetime. |
 | there is a finite limit to the amount of music an average individual
will listen to more than enough to decide they don't like it (private
study) |
 | there is a finite limit to the amount of music an average individual
can or will organize, regardless of the size of the medium. |
 | individual music preferences over the long term are relatively static
(we like to hear the same songs relatively frequently). |
 | There is a physical and practical limit to how much music the average
individual can or will store and organize |
 | other than when "studying" to determine suitability to
"purchase" (i.e. permanently record or not record over), the
average consumer does not copy large quantities of music "just for
the fun of it". |
- Unrealistic levy return expectations
 | The proposed per Gigabyte levy on storage media (whether built-in or
add-on) will in my opinion result in very low sales of these items through
Canadian retail outlets. |
 | The rise of Internet commerce and the effective fall of the barrier to
purchase of such items from outside of Canada with fast, reliable
delivery will mean that individuals will purchase these items (and many
of the other items noted in this proposal) from the U.S.A. (and other
countries) and import them for their own use as opposed to resale - thus
denying CPCC the ability to levy on them. |
 | In light of the above, the manufacturers of the target products may be
forced (by their authorized resellers) to create special
"Canadian" versions of the various target products which subvert
the levy in some fashion. |
 | Such special versions will increase the cost to the consumer and will
not benefit CPCC or the music industry. |
 | Failing creation of such special "levy-proof" or
"levy-reducing" versions, Canadian resellers will lose
business to their out-of-country competitors and CPCC and the music
industry will not benefit. |
 | All of these factors will affect the market for the levied products to
the point where the total dollars raised by the levy will be less than
initial estimates might indicate. |
 | While this may be seen as of no concern to the Board, it should be
noted that creating anti-competitive situations between Canada and other
countries is not in the interests of anyone. |
- Punitive Large Storage Media Levy Amounts
 | The proposed per Gigabyte levy on storage media built into MP3 players
at manufacture will make the sale of these items in Canada impossible
without use of some levy-subversion tactics by their manufacturer. |
 | While current units may have only 5 to 10 Gigabytes (levy of $105.00
to $210.00), units are expected in the near future with far larger
built-in storage. In fact, there may, within the time period of this
levy proposal (to 2004) be a time when manufacturers cannot
purchase micro-hard disks of less than 20 or more Gigabytes due to their
being the only thing made by the drive manufacturers. |
 | This trend follows the current one in 3.5" disk drives where it
is almost impossible to find drives smaller than 20+ Gigabytes, and is
upheld by the fact that drives in the 10s of Gigabytes in the micro-hard
disk form factor are already in prototype and distribution. |
 | The proposed per Gigabyte levy on storage media purchased as accessory
will make the sale of these items in Canada all but impossible without the
use of some levy-subversion tactics by their manufacturer in similar
fashion to that of such devices in manufactured MP3 players. |
 | I contend that the only effect of such a large (in relation to the
otherwise normal retail cost of these items) levy is to punish the
retailers and importers of these items, since the purchasers will in all
likelihood simply order them from outside of Canada, thereby skipping the
levy completely. None are currently manufactured in Canada to my
knowledge. |
 | I note that the prospective levy on some of the initial models with
micro-hard disk drives is on the order of $100-$200 per unit today, and
that with the expected technology advances over the life of this
proposal, the levy might rise to multi-hundreds or thousands per unit
due to the increase in base storage available from the drive
manufacturers to the MP3 player manufacturers.
Note also that since the levy is imposed at the import or manufacture
level, it will be compounded by at least some markup as it passes
through the distribution hierarchy to retail. As a former retailer, I
estimate that this will be at least 30% and might be as high as 400%
with the amount most likely to be 200%. So a $100 levy turns into
something between a $130 and a $400 increase in the price to the
consumer.
Contrast this with the Copyright Act's stipulated royalties of $100 per
year for broadcast rights for a community system as shown in Part VII
68.1(1)(C)(b). In this light, the potential levy amount on such devices,
with an expected useful lifetime on the order of 3 years, is excessive
and punitive. |
 | The fact that these levy amounts also adversely affect these items’
use in other devices compounds the offence. |
 | The rise in use of digital cameras with large-format CCD units of 3 to
10 Megapixels requires enormous storage if more than a small number of
photos is to be taken before having to connect to some other storage
unit. |
 | The cost of digital cameras is falling to the point where a levy of
the amount proposed will increase the cost of add-on storage beyond the
cost of the camera. Again, if this happens, the consumer will simply
purchase from outside the levy area – outside the country, again
affecting the Canadian retail sector adversely, and not benefiting
either CPCC or the music industry. |
- Levy calculation method is flawed
Calculation of levy amount should be based on criteria
other than number of units of blank media made/imported or the imputed,
speculated, polled, or known number of copies of music made by private
individuals.
- {80(1)} makes the act of private copying
insignificant and in effect recognizes that it is part of the playing
of music today
 | CPCC, in the face of the act, proposes to base the amount of the levy
directly on their idea of the percentage of media used for all music
copying without regard to whether it is private, done in the process of
playing, or illegal.
This fails for several reasons, and is baldly self-serving – of CPCC,
not the music copyright holders they purport to serve. |
 | Without the levy, the act of copying becomes (has become even with the
current levy) insignificant to the consumer. Section {80} of the act
recognizes this implicitly. Consumers use copying as a tool of
organization, not of malice or greed. It is in fact a part of the
organization and conversion process involved in playing music and is
directly comparable to the use of a CD changer to play only those music
pieces the consumer wants, when they want them, in the order they want
them. |
 | CPCC makes the contention that such organization of
"compilations" carries some value to the consumer for which
the musicians should be compensated which flies in the face of two
things: |
 | Musicians receive a fixed amount per song regardless of the mix the
publishing houses put them in |
 | The public can create their own mix regardless of paying the
musicians through mechanical means using purchased CDs. CPCC does not
seem inclined to want to levy such ability and would be laughed at if
they tried. |
 | In fact, it is because of the "tied selling" practices
(illegal in other selling arenas) of the music publishing industry
that the consumer is forced to find ways to not play the songs they
don’t want to hear. |
 | Since the act of copying is no longer significant to the consumer,
they do such things as creating several different "mixes" of
the same music, throw away unwanted copies, do not care for the disks
and destroy them in various ways, and in the case of re-writable media,
record over them multiple times to get "the perfect mix" |
 | None of this copying bears any relation to the number of music
selections an individual might purchase in other circumstances. What it
does is lower the amount the consumer is willing to pay per copy,
regardless of whether it is "legitimate" or not. The
resistance of the market is such that the consumer, now offered the
choice of not "purchasing" (through historic retail channels)
the unwanted songs on a particular commercial CD will happily do so. |
 | This significantly impacts the "retail value" of the copying
of a piece of music – from the CPCC’s imputed value of $0.10 per
song copy to something more on the line of the effective rate of
"listening" to music via radio or possibly more appropriately,
Internet streaming media (approximately US$0.0014 per song) or about 100th
as much as CPCC proposes to use in their calculations. See Appendix A |
- Number of blank media used for other than
legal private copying of music is significant and easily abstracted
from most purchase for private copying.
 | Illegal copying falls into two categories, wholesale and retail: |
 | Wholesale – done for profit and categorized by purchase of large
amounts of blank media. This is illegal, and should not be counted in
the calculation of a levy amount in compensation for "legal"
copying. Adds to the purchase of such media in large quantities (i.e.
cartons, not 1-100 retail packs) |
 | Retail – done by individuals unfamiliar with the exact wording of
the act and categorized by purchase of blank media in retail
quantities (i.e. 1-100 retail packs). Still illegal, and according to
a strict reading of the act, should not be counted in calculation of
the levy amount on blank media. The levy does not release the
music industry from their ability or obligation to pursue and
prosecute illegal copiers, nor does it give the CPCC the right to
calculate the media levy by inclusion of the quantities of illegal
copying in the numbers the levy should compensate for, regardless
of whether or not the act section {80} means that the real amount of
private copying is or should be the basis for which CPCC can claim
compensation for the copyright holders. |
 | Industrial use of blank media (which is by definition not for
"private copying") is done using quantities purchased in
packaging not intended for retail sales. Since these quantities are not
for retail sales, it is easy for the levy to treat these purchases
differently from those done at retail. |
 | In light of the fact CPCC is using the fact that a general purpose
computer (iPOD) is advertised as a MP3 player to categorize it strictly
as only a MP3 player for purposes of the levy, I contend that if
the advertised end use of a blank data recordable medium is not audio
recording, then the levy does not apply to it, and in particular, it
is possible to determine that any particular blank recordable digital
medium is not blank recordable audio media when it
is sold to a business whose sole purpose in its purchase is the
re-manufacture of the product into a non-audio product. This
particularly applies to digital media which is sold to industrial users
whose primary business is the creation of non-music digital recordings.
This means that media which is manufactured and sold for the exclusive
use of re-manufacturers in the business of creating non-music digital
products is not or should not be subject to the levy. |
 | The proposal to levy on MP3 players as a finished assembly (which
contains but is not completely constituted as a blank medium suitable
for copying music) brings forth the principle that a blank recording
medium may be treated differently depending upon how it is packaged –
which leads to the concept of dealing with "cartons" of media
differently from retail packages of what otherwise might be deemed the
same media. |
 | The proposal to levy at non-discounted (for compensation or
recognition of potential multi-purpose/non-music use) rate a
demonstrably general purpose computer (iPOD for example) based solely on
the fact that it is advertised as a MP3 player opens the door to
differentiating other levied materials by the categorization of their
advertised abilities or characteristics. Thus, a blank CD-R which is
advertised as a data CD-R with no reference to the fact that it might
also be used to record digital music may/should be classified as
recordable media other than audio recordable media for purposes of
whether it falls under the Act and therefore the levy. |
- Amount calculated using the proposed method
and values is out of line with reality and other royalty amounts and
calculations (showing that copying is not the issue)
The proposed (and currently in effect) method of
calculating the media levy when applied to reasonable quantities, even
just for individual use (industrial use compounds the problem), of any of
the various media in particular and all of the media in total will add up
to an amount which is out of line with the amount an average consumer
might pay for similar access to copyright music via other means completely
equivalent to the use of copying in the process of accessing/playing
music.
 | {68.1(1)(C)(b)} stipulates a $100 per year royalty for a community
broadcast – i.e. many people listening to music all year long in a
controlled, limited environment. |
 | The U.S. music industry has set a royalty rate for streaming Internet
music at a rate (noted as being double the effective rate for more
traditional broadcast methods) at US$0.0014 (approx. CDN$0.0022) per
song or about US$245.45 (approx. CDN$387.00) per year at 24 hours per
day, 365.25 days per year if 3 minute songs are average. |
 | The expected average lifetime of a MP3 player is less than 5 years.
During this time, it is likely to be used an average of less than 8
hours per day (more likely closer to 2-4 hours/day.) This roughly
equates to between $32.00 and $125.00 per year (2x365.25x60/3 vs.
8x365.25x60/3) at 3 minutes per song and $0.0022 per song as if it were
used for reception of an Internet media stream. |
- Levy amount must be based on free market
amount the consumer is willing to pay
In the distant past, before the invention of writing music
down, the musician made money (was compensated by one means or another) for
performance only.
Since the invention of recording of any type (writing, analog,
digital), all payment for anything other than personal performance is in
effect a "residual" for such performance. Consumers will pay a
proportion of their disposable money for performance or residual in lieu of
performance. The proportion they will spend is relatively fixed, so the
consumer will enjoy more or less performances total based on how much each
costs – rather than deciding how many they want and simply
"finding" the money. This is free market at its basest.
Because of the limitations of the free market, the amount of
money paid for musical performance is relatively fixed, regardless of the
method of their performance or residual in lieu of personal performance.
Any recorded medium is in lieu of personal performance and has
a perceived value less than that of personal performance.
The purchase of a music CD is done to allow the purchaser the
ability to listen to the performance when and where they want to. It has no
other significance in the market of the copyright holder. With very few
exceptions, individuals do not purchase or copy musical works and not listen
to them. Only because the copyright holder cannot perform any and everywhere
at once is there a need for other means of performance, and regardless of the
quality, there is no recording that matches an original performance. With
today’s technology, the fact is that an individual may have a performance
anywhere and any time of a choice of music without having to purchase a retail
copy of the music. The Copyright act now recognizes that the act of copying
for private use (i.e. facilitating listening) "…does not constitute an
infringement of the copyright in the musical work…" and in fact is part
of the process of playing the work. In this light, any digital copy held by a
private individual for the purpose of playing the piece is simply a part of
the chain of playing the work, part of the playing process, not a
"copy" which must be tracked because it does not infringe!
So how do we determine the free market amount the levy should
collect "in respect of" all this copying?
The consumer has shown a willingness to pay relatively
significant amounts for an individual personal performance of some musicians,
but on average really won’t pay very much:
 | They don’t obviously pay anything but a bit of their time (listening
to advertising) for live performance via radio or TV but in fact pay
something on the order of a few 10s of dollars per year in increased costs
of the goods they purchase via the royalties and fees paid by radio/TV
stations. |
 | They listen to live performance which might be included in the cost of
their drink (bar), or dinner (restaurant), or meals at a rest home, etc.
Again, minimal per performance each. |
 | A top rock band might command $100 per seat for a live performance
during which they and their side bands might play in excess of 20 pieces,
or about $5.00 per live performance piece. |
 | A restaurant might pay as little as a few drinks to a band for playing a
piece or a set to an audience of hundreds, or on the order of $0.01 per
person per live performance piece. Street performers might not even get
this amount. |
The amount paid to musicians for live performance has a very
large range with few at the top end and many at the lower end.
Generously, on average, the consumer might pay $0.10-$0.20 for
live performance per person per music piece. Note that not all of this is sent
as royalty to the musician/copyright holder, in fact only a small fraction is
returned as royalty.
An individual will purchase an album recording with several
songs which they may play several hundred times in the life of the recording.
At $20 per album, with 15 songs, this shows a willingness to pay something on
the order of between $0.005 and $0.01 per performance of which the original
musician might get 1/20th (remember, $0.10/selection as stated by
CPCC) or between $0.00025 and $0.0005.
The ratio between residual and live is something on the order
of 1/1000 which puts the amount a free market individual will willingly pay
the musician for playback of a recorded performance at between $0.0010 and
$0.0020 (average live performance fee divided by 1000) which compares closely
with the amount an individual seems willing to pay for the average play of an
album song from a purchased CD. We have arrived at similar answers from two
different directions (and have the amount imputed by U.S. royalty of streaming
Internet feed as well) to conclude that the free market value of the playing
of a piece of recorded music is worth on the close order of $0.001 to $0.002
to the average consumer.
Any levy which results in costing consumers more than this
free market amount is punitive rather than compensatory.
- Levy must be comparable to royalties which
might be incurred in other listening circumstances.
This should be self evident. If the levy skews the
playing field significantly (which this proposal is likely to do) then
the private individual will avoid it and do something completely
different. The free market will rule – there is no option because
there is no control. The result will be that some other music listening
technology will rise in rank, and in the mean time the other data
technologies which might have used the levied media will go in different
and not necessarily good directions.
- Levy should not be punitive in any way
(note: I am not an economist, however the following falls from
my work in various financial capacities.)
Any levy amount which is in excess of what an average consumer will willing
pay flies in the face of market economics in that, as a levy, it is
constituted to compensate for purchase of music which under other
circumstances would normally be purchased – such purchase which otherwise
only takes place by a "willing" consumer. The question must be asked
"would a consumer purchase (even incrementally over time) the equivalent
value of music which the levy purports to compensate for". If the answer
cannot be "yes", then the amount of the levy is punitive, not
compensatory.
 | A levy of $210 on a 10 Gigabyte micro-hard disk containing MP3 player
implies a consumer would purchase (at the CPCC’s stated rate of $0.10
per song) 2100 songs or 140 albums (if the consumer liked every single
song on all albums, a concept which is patently false) at an average
price of $20 or $2800.00 worth of albums over the lifetime (3-5 years)
of the MP3 player.
In fact, at the rate of 2-3 "wanted" songs on each album, the
real cost of getting 2100 songs the customer likes would be more on the
order of $10,500.00 to $21,000.00. The chances of the
"average" consumer spending what amounts to double to triple
their net disposable income for three years running solely on music is
laughable.
In effect, this means that the rate at which the consumer would
purchase music in this quantity must put the total outlay more in line
with the actual amounts currently (or within recent history) spent by
the average consumer prior to the concept of the levy and legal copying.
If this amount (for example) were $300.00 per year (or 60 albums per
year per person at $20 each) then the amount per song applied for in the
levy must be scaled to match this outlay, i.e. 1/10th or 1/20th
the amount it currently seems to imply. Note that this is 5 albums per
month and in my estimate is high for an average (more likely closer to 1
album per month or less based on my observation of purchasing habits
over my history in and around the music retail industry.) |
 | To restate the above. In the market of the past (prior to available
consumer copying technology), when the only source of CD albums (or
tapes) was the retail store, a customer would willingly pay out $x per
year on such music. In the technological market of today, the consumer
would not willingly pay more for any amount of music than they would for
the amount of music they purchased in the past (adjusted for inflation
but similar in any case). This sets the market price for such music, not
the historic sales price. The music industry must take this into
consideration when imputing a price per copy.
The parallel is drawn to ancient history when the cost of copying sheet
music was large in relation to the cost of copying such music after the
invention of the printing press. The cost per copy of sheet music went
down because the free market drove it down. In the case of the
calculation of the levy, the imputed free market price for music of the
form now technologically available to the consumer must be used rather
than the price prior to the technological change. There is no market
justification for musicians to earn orders of magnitude more today than
they earned yesterday, just because the technology for making copies has
changed, and in fact, no matter what the price, the musician will not
earn more since the consumer will not pay, regardless of how the
collection is attempted. A willing consumer would not pay significantly
different amounts than they have in the past, regardless of what they
get in return. |
 | Anything more than the consumer would willingly pay in total for
similar goods in a free market (i.e. where the musician completely
controls the copying acts and offers the copies for sale in a free
market) must be construed as punitive, not compensatory. |
- Levy should not adversely impact the use of
levied media for other purposes given today’s free market.
Any levy on multi-purpose blank media must be of a nature and
amount that it does not adversely impact the use of the levied media for other
purposes which constitute significant proportions of its use. Again, this is a
"free market" argument. The value to the consumer of the media to
copy music and therefore the music copy itself is degraded compared to
the value prior to the technological and market changes. The Internet and
"next-day" trans-border shipping has created a free market which is
larger than the jurisdiction of the Copyright board or CPCC.
 | Any amount of levy which causes any amount of damage to any industry
as a side-effect must be construed as not "free market" based. |
 | The free market, if given the choice between purchasing CD-Rs for
backup media for computers and getting as part of the bundle a number of
songs through a Canadian source, or purchasing identical media without
the bundled music from some other source but having to pay shipping and
wait for delivery would not likely pay more than a very small extra
amount (probably more than the amount of shipping given the convenience
of immediate delivery, but not much more) for the Canadian goods. |
 | Likewise, the free market for add-on storage for a digital camera or
PDA might pay a small amount more for the convenience of purchasing
locally and getting immediate delivery compared to purchasing from
non-levied sources, but would work at getting around any levy which the
consumer deemed excessive, regardless of whether it went "to a good
cause" (i.e. the music industry). |
 | The fact that a Canadian re-manufacturer of digitally distributed
media on blank media subject to the levy might be denied a contract to
produce product due to a disparity in the cost of their base media (and
thus their final per copy price) compared to a foreign company in the
same business (U.S. for example) must also be taken into consideration.
The problem is that they are not in a free market since there is no way
to avoid the levy if their product requires it and they are neither an
importer nor a primary manufacturer.
The Canadian manufacturer might (in an otherwise free market) purchase
their media with a small surcharge compared to that in other
jurisdictions, however more than that small surcharge will cause the
re-manufacturers’ prices to be out of line with the market and their
customers to go elsewhere for product; decreasing the total levy
collected due to lower volumes sold, and incidentally adversely
affecting the Canadian economy.
The end purchaser of the re-manufactured product will exercise their
free market prerogative by purchasing from non-levied sources. |
All of these points show that the free market will not support
the amount per copy that the CPCC imputes, thereby showing that there is not a
free market, and that the levies are punitive, not compensatory.
- Levy should not cause the purchasing public
to bypass the levied items
Regardless of the arguments for the levy, or whether its
imputed amount should be one thing or another, if the levy amount on any
medium is such that the average consumer will actively look for methods
to circumvent the levy, thereby obviating the expected results of
compensating the copyright holders, then the levy amount is too high. It
is not in the interests of anybody to create a situation where the levy
is completely ineffective in its primary purpose, or where more and more
rigorous or bureaucratic hoops must be jumped through to collect what
the CPCC thinks the musicians are due. The musicians are due only what
the free market will pay them, not one penny more, regardless of the
method of collection.
- Levy should be taken in conjunction with
other new technologies’ royalty methods and amounts and should
reflect the move to revenue from other areas besides CD sales.
 | CPCC in their "Fact sheet" note that the current levy takes
into consideration a reduction to offset the increase in
"authorized" copying from such sources as Internet
distribution, etc. |
 | It is my contention that with the previously noted royalty figure for
streaming Internet music feed being double that of radio, the amount of
the levy attributable to Internet copied music must be set to 0% other
than that done via "file sharing" software. |
- Levy should be comparable to that imposed
in other, similar jurisdictions (US)
 | The technological and economic environment in which this levy exists
includes jurisdictions outside the control of the Board or CPCC.
Regardless of whether a levy is imposed on all transactions everywhere
or not (contrary to the fact that today, there is no levy on items
exported in either US or Canada), if there is a large disparity between
jurisdictions the market allows consumers to bypass the local
jurisdiction in favour of purchase for import (i.e. with no levy to
CPCC) thus again obviating the levy. |
 | Even if the levy is enforceable on all purchased media, at the stated
rate within Canada, the fact that the levy amount is radically different
from that of other jurisdictions which also adhere to the concept of the
levy will result (when amounts are distributed to other jurisdictions as
expected eventually) in Canadian consumers paying foreign copyright
holders out of proportion to what foreign consumers might pay Canadian
copyright holders in return.
|
- Regardless of all above, section {81} implies
a difference
CPCC has structured their levy calculations as if there were
no free market, and as if section {80} did not remove the concept of coping
(for private use) from the realm of copyright infringement. They insist that
the total number of copies made has something to do with the total amount of
the levy when in fact it no longer has anything to do with the total amount of
the levy.
Only the free market value of the access to listening to music
which copying facilitates has any bearing on the amount of the levy. In
effect, the removal of private copying from significance in infringement of
copyright makes all such copying equivalent to the process of
"performing" in the same light as listening to a radio is equivalent
to performing and incurs a royalty in relation to other royalties for
residuals on original performances.
In addition, the sections {80} and {81} together make it
abundantly clear that "illegal copying" is not covered by section
{81} for compensation "in respect of" since it only covers
private copying which by the act is now legal. CPCC may not include illegal
copying quantities in its calculations, even if the Board rules that they may
calculate the levy on "total copies" since this must in fact be read
as "total copies for private use as defined in section {80}".
CPCC must also be cautioned not to characterize the levy as
compensation for "illegal" copying as they have done in print and
interview, since the act clearly distinguishes and makes private copying legal
and CPCC is not authorized to collect the levy "in respect of"
illegal copying.
This means that CPCC may not count copying, either wholesale
or retail, which is illegal in their calculations of compensation if the Board
rules that they may in fact "count copies" at all.
5 General Comments
I am not in favour of subsidizing an industry, especially one
which has shown complete lack of ability or incentive to change with the times.
I believe that artists will continue to make music, regardless
of whether publishers and record companies sell CDs. I also believe that artists
will find a way to earn a living through their music.
I don't believe that just because a publishing industry has been
around for the past 100 years that it has a right to exist forever. I don't see
many buggy-whip manufacturers around, nor do I see any group of them lobbying
the government for a levy on every automobile made or piece of road laid. On the
other hand, the Teamsters are still with us - they have simply embraced the new
technology and now drive Kenworths instead of drays.
Artists are already using the Internet to market and sell their
product. Others are returning to the stage and making their money that way,
using the Internet as a marketing tool.
The whole CPCC premise is that copying an artist's music is
worth a particular amount, based upon the retail price of a CD, calculated
against the average number of songs on the CD and such. In fact, the artist's
work is only worth what the purchasing public will pay for it - and the
purchasing public has voted with its dollars that a large part of the works on
sale at the local record store are not worth what the retailers/publishers want
for them. They (CPCC) would have us believe that the public in general don't
want to buy music at all - that instead, they only want it free. This is far
from the truth. The truth is that the general public don't want their music
bundled (at higher cost) with music they don't want and in a format they can't
use when and where they like given the technologies of today.
There may have been a case for the creation of the levy when it
was originally enshrined in law. There may at that time have been a case for the
amounts of the levy to date.
The fact is that technology has not stood still in the short
time of the levy’s life, nor will it stand still even in the life of this levy
proposal.
The same can be said of the market for the products of the
artists this levy purports to compensate for "lost revenues".
The same also can be said of the consumer market in general –
that it has evolved within the lifetime of this levy, and that it continues to
evolve. The marketplace is no longer the store on the corner, the store in the
local mall, or even the store in the nearest large city. It is the store on the
Internet, and that store can be a world away – the consumer doesn’t care and
in many cases doesn’t know.
The musician of the mid 20th century with a recording
contract to a major music publisher could expect to receive a few cents per
album sold – maybe as much as a dollar.
The musician of the 21st century may not have a
recording contract except to their wholly owned personal company, and may get a
few hundredths or even thousandths of a cent every time their music is played.
The publishing houses may be replaced by webcasters. The pre-recorded CD will
have gone the way of the dodo, and all the music in the world to date may be
stored in a cube about 3" on a side.
Between now and then, the CPCC has a mandate to somehow bridge
the revenue gap caused by the collapse of the retail method of distributing
musical performance. In moving from compensation for retail sales to
compensation for private playing, the musicians will end up getting about the
same amount of money from the public somehow. The media levy is one method, but
it is not the only one, nor should it be a yoke on the shoulders of innovation
in the search for replacements for the paradigms of the past.
It is not about the copying, it is about the change in playing
technology. The change in the act which recognized the Canadian ability to copy
music as part of their use of it simply recognized a fact of life as something
that could not and should not be criminal. This is the same as recognizing that
going over 15 miles per hour and not having a man walking in front of you while
driving a car on a freeway should also not be criminal. Technology changes the
rules of the game, and nothing can be done about it but to adapt.
In providing for a levy, the Canadian government saw fit to
provide the music industry a way of lessening the impact of their adaptation
process, in a somewhat similar fashion to how society might have provided some
assistance to the man who used to walk in front of the car with a bell.
The point is that there is no expectation that such an
assistance should either continue forever, or get in the way of the march of
progress. That would be somewhat akin to requiring all owners of cars to pay a
person for the whole time they drove the car, regardless of whether the law
required that person to walk in front of their car anymore.
The CPCC has a vested interest in continuing and enlarging the
levy and what it is applied to. This does not necessarily coincide with the
interests of the music industry. Again, as the "referee" in this
process, the board must consider the interests of the holders of the copyright
|