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DIGITAL RAG - Editor's Comments - Page 1

Editor's Comments


Looking over the number of advertisements for Internet service providers in the local Vancouver magazines and newspapers shows a tremendous growth in numbers of such providers. I think this is a good thing. It shows that there is confidence in the industry and in its ability to provide a valuable product to its customers.

The growth in providers means competition and is a good thing for the general consumer. It mirrors the growth in the larger network provision business that links all of the regions of the world into the global entity called the Internet. Last year there were only a couple of Internet links between Vancouver and the rest of the world, and none of them were very fast. Today, there are many T1 (1.55 Megabits/sec) links both to Seattle in the South, and across Canada. This competition has meant that we now have redundant links and no longer are totally out of touch with the rest of the world if one of them is down for a period.

One of the other things that this growth has meant is that the range of levels of service available to the networking public has grown and the knowledge needed to decide which is best for their particular needs has also grown. What criteria are important? What are the criteria?

The non-technical "newbie" simply doesn't have the information or the experience to make an informed decision so price is usually the only criterium used. But even price is a slippery subject. Is $125/year for 90 minutes a day on a busy system a better value than $1.60/hour with no limitations on a less choked system? It depends on many factors, some of which only the consumer can evaluate. The factors that the consumer doesn't have good information on can make a pretty big difference though.

In the past, the typical BBS user and Internet user fell into only a few broad categories: sophisticated computer user, computer hobbiest, E-mail and News junkie, games player. Sure, there were other categories, but these were the main ones.

Today however, most new users come from the general public. Their needs are still largely unrecognized. Do they want to be on at particular times for a set length of time? Do they only want to be on a couple of times a month? Do they see these services as necessary, as play, as work, as education, or as simply a curiosity?

They don't yet have a set pattern to their cyber-surfing. They may use a service a lot to start with and then not much for a while. On the other hand some might get into the habit of getting on-line almost daily.

In addition, not all access providers have the same or complete facilities. They range from small BBSs that take a batch News and E-mail feed periodically from a larger provider, to sophisticated BBSs that have real-time News and E-mail Internet feeds, to the full service Internet providers that deal mainly in things Internet.

Compounding the cost and facility concerns is the problem of learning to use not only the software for the PCs, but the services that are offered by the various connections providers. Is there support? Does it cost? What does it cost? How fast is it? Can I get it at my home/office? Is there training?

The typical BBS user up to recently has grown up with a computer. Adding the modem and learning how to connect to and interact with the BBS was simply another in the accepted list of challenges to these dedicated individuals. Even if they didn't do it on their own, but instead cajoled one of their more technically minded friends into getting them connected, the process still was more of a hobby one than it was a typical consumer one. They didn't go out and purchase a box with the sole idea that they were going to take it home, turn it on, and instantly have world wide information at their fingertips like the TV or telephone.

Today, the typical new purchaser of BBS or Internet access is one who expects the whole process to be "Turn-Key". That is, they expect to be able to simply turn the key or press the button and have what they want when they want. They don't know or care about the process involved and don't have the time or the patience to learn. They have heard that they need to "get connected" and they want the experience to be as painless and as easy as their purchase of a TV or radio. It's not yet and they need to take this into consideration when going shopping for a service provider.

The reality of the situation is that if you want "Turn-Key" computer communications you have to pay for it. Either you must subscribe to one of the large national or international providers and use their own custom software, and pay their prices; or you must pay to have someone make your computer work with whichever BBS or Internet provider you have chosen, and pay to learn how to use their facilities.

This will change, and it may change faster than many might think. Already I have heard rumors that such things as Internet Mosaic software will be included in the new Windows-95 offering from Microsoft next year (Chicago this year). As well, some sort of networking facilities compatible with the Internet will be on the forthcoming OS/2 version due out on October 11th. Even Apple is including TCP/IP in their new System 7.5 MAC operating system upgrade.

All of these herald a recognition that PC wide area network communications is a growth area and worthy of significant development effort in the quest to make the various systems more user friendly. But in the mean time there are still an incredible number of systems that have the capability to connect but lack the setup and user training needed.

I don't see any one facility or provider being the best or the cheapest or providing the best support. They range from free to several dollars per hour. They range from extremely egocentric and closed to entirely open. They range from no human contact at all to friendly voices available for almost any problem. In many ways I pity the poor consumer their need to choose, but choose they must.

In order to make the best choice they need to ask their prospective providers some questions:

The answers to these questions will guide you in your choice of Internet providers.

Richard Pitt (richard@wimsey.com)

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